Financial communication

Financial Communication stands for communication activities designed to manage the information flow between a company and its stakeholders. A good financial communication program strengthens company's credibility in the eyes of investors, market analysts and media. Effectively handled financial communication facilitates a true market assessment of a company's perfonmance and will asist a company in gaining more capital through the stock exchange and/or in case of the next share issue.

If a comany goal is to be listed on a stock exchange we suggest the following public relations activities:

• Research and analisis of a comany market image.
• Designing and implementation of a communications strategy focused on IPO or secondary public offering.
• Media relations: organizing press conferences; briefings or media and market analisys; preparing and distribution of materials for media and market analyst: press packs, press releases, background information, presentations; arranging individual contacts and interviews with media.
• Media monitoring and analysis.
• Executive positioning.
• Advising on Corporate Social Responsibility Programms.
• Advising on internal communications.
• Creative design input (internet, advertising campaign, annual reports, brochures, leaftlets, invitations.
• Crisis Management.

Once the company is listed on a stock exchange its communications with the stakeholders is not over. On the contrary, effective relations with investors, market analyst and media need to be continued to supply them with data, they are looking for.