News
Poland most valuable brand in CEE
Poland is the most valuable nation-brand out of all ex-communists Easter European countries and the 10th-most valuable in the EU, according to a 2011 survey prepared by Brand Finance, an international consultancy firm.
Poland, which came 24th in the ranking of the top 100 nation-brands, outperformed European nations including Finland, Norway and the Czech Republic.
While euro-zone members brand value on the whole fell by 6%, Eastern Europe and brand value grew by 9,7%, with Poland increasing by an impressive 17,1%.
The whole Eastern Europe region saw its brand value rise from last year, largely as a result of a strong performance of many of its economies during the crisis.
The ranking is based on aggregate of a nation`s score in the fields of infrastructure, efficiency, economic performance, ability to attract foreign talent, perceptions on quality of life and projected future GDP growth.
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